The evolution of the t-shirt.
The t-garment was initially an idea to create a shirt that wouldn't deteriorate, fade or shrink after washing.
Something unique and made out of a durable fabric. The cut, sewing method and every detail is identical in most t-shirts, and they all have an early expiration date that leads to a never ending purchasing cycle.
To find the right fit and quality in a t-shirt is an egregious task.
We must sift through hundreds of sites and stores. Deal with dozens of regrettable purchases, to 50/50 buys, its an never ending cycle.
This garment has been tested through months of use and laundry cycles and remains in pristine condition. T-shirts are always replaceable due to the fact that they never last.
Through shrunken t-shirts to faded pieces. From frustration to solutions.
Bending the rules of fabric and construction & pushing the boundaries of modern-wear.
From overseas production to overseeing production.
Full laundry testing (hot wash , hot dry)
Current : 107 cycles
Garment remains in pristine condition.